Re: [ET2] Promotional Material

Thank you, Linda. That was very helpful and full of alot of good points. I agree that there is a better way to do it than the old way of advertising and fishing in the great big sea. I will take a trip over to your website, for sure.

Pamela

--- In emotrance2_at_yahoogroups.com, "Linda McCroft" <Linda@...> wrote:
>
> Hi there, (sorry I can't see that you mention your name)
>
>
>
> Whilst I don't have anything specific about EmoTrance as far as promotional
> material is concerned I'd like to offer some thoughts:
>
>
>
> Firstly, you are doing just as I did when I started out, and what many
> therapist do - they copy everyone else, assuming what they are doing works.
> Brochures and other marketing materials have their place for sure but how
> effective they are in bringing in clients has more to do with you than the
> techniques you offer. For that reason I highly recommend you talk more about
> the transformation you can bring about and less about the techniques you
> will use to do so - at least no need to mention techniques in detail.
>
>
>
> I'll give you an example - people don't wake up in the morning thinking 'I
> hate this world, I feel crap and wish I could find an EmoTrance practitioner
> to help me'! They wake up thinking 'I hate this world, I feel crap and I
> wish I could find someone who understands how I feel and can bring my spark
> back'. So all your 'copy' (the term used for the words in your brochures on
> websites etc) needs to get across the transformation you can help bring
> about. Testimonials offer a great way to demonstrate a transformation so
> always include these - even ones you have achieved in any case studies you
> do and those done for free.
>
>
>
> On another point - if you use someone else's material it will have their
> energy and not yours connected to it - this is reason number two for you
> creating your own. Yes it takes time, but having invested both time and
> money in your own development this is the next step on the journey. Please
> know I am not criticising you - I've been there and done the same as you are
> doing/trying to do and wish I had known all this stuff back then.
>
>
>
> I now help therapists, coaches and other small businesses create a process
> to attract a steady stream of clients. It does take time but well worth it
> to build a flourishing practice. You will find some things to get you
> thinking in my free report '7 Secrets to Attracting Clients ..with Ease'
> which you can download here www.clientsatthedoor.com/report . You may also
> be interested to hear I offer a few complimentary marketing sessions each
> month. The free report tells you how you can apply for one. No risk, no
> obligation, just some ideas to get you started.
>
>
>
> By the way, well done for asking the question, a lot of people stay stuck
> because they don't do just that. I'm sure you will get other replies and as
> you said, other practitioner will also appreciate help from the answers this
> question generates.
>
>
>
> Best wishes,
>
> Linda
>
> Linda McCroft
>
> Personal and Business Solutionist/Coach
>
> Creator of the Tap Yourself Slim Programme
>
> Tel: 01953 458092
>
> Mob: 07879 628884
>
> <http://www.alternativeapproach.co.uk/> www.alternativeapproach.co.uk
>
> <http://www.clientsatthedoor.com/> www.clientsatthedoor.com
>
> <http://www.tapyourselfslim.co.uk/> www.tapyourselfslim.co.uk
>
>
>
> From: emotrance2_at_yahoogroups.com [mailto:emotrance2_at_yahoogroups.com] On
> Behalf Of pturnervt
> Sent: 25 September 2011 20:46
> To: emotrance2_at_yahoogroups.com
> Subject: [ET2] Promotional Material
>
>
>
>
>
> Hi, It would really help me, and alot of other practitioners, too, probably,
> if promotional material was available, such as press releases, ad copy, web
> content, etc. Anything at all to help me get a practice started. It's not
> always easy getting clients and so many people can benefit from EmoTrance.
> Does anyone have or know of material like this we could share? Thank you!
>
>
>
>
>
> [Non-text portions of this message have been removed]
>

           
Received on Thu 29 Sep 2011 - 01:04:00 BST