Re: [ET2] value

Eolake Stobblehouse wrote:
>
>
> Another synchronicity:
> I had been thinking about when a few months ago I raised the prices
> in my business slightly too much, how the sales dropped disastrously.
> I had to scale down the price hike to half, and even so profits only
> stayed around level on average.
>
> And now I just came across this line:
>
> "Value's in the mind of the buyer, not the peddler."
> - Neil Gaiman, Sandman
>
> We just have to live with the fact that the public is king, no matter
> if we agree with their perceptions or not.
>
> Yours, Eolake

If Dr Speedkill was here, he'd say that you raised the prices without
increasing the perceived value or failing to add bonuses.

In general the idea is to stack up the bonuses and benefits until the
price becomes a bargain in the buyer's mind, and that would be
regardless of the actual price.

SFX

           
Received on Tue Jun 20 2006 - 20:02:36 BST